A Canadian team hasn’t won the cup in over 30 years. We thought that was plenty long enough. So we invited fans to put aside their differences, and cheer together to bring it home. The reception was…mixed. But the results were undeniable: over 204M earned media impressions, a 9% lift in game time sales, and a permanent position on X as a trending topic throughout the playoffs.
Video
Guerilla Ads
Instagram Story
Radio
Microsite
Media Kit
Case Video
Rage Room Activation
Rage Room Case Video