Aeroplan was relaunched with features and benefits that made it a high value program for all travellers. Our goal was to make them tangible and unignorable, creating differentiation in a highly competitive loyalty program market. As a result of impactful creative up and down the funnel, we surpassed our first year targets for new members in the first six months. Registering 1.1M new members, 200K over our goal. The success of this campaign also helped us pitch and win multi-year partnerships with the LCBO, Starbucks, and Uber. Within a year of its reacquisition, Aeroplan was being recognized as one of the world’s best travel rewards programs.
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