With the incredible pride of being the nation’s flag carrier, Olympic advertising efforts at Air Canada ranged from storytelling, to athlete sponsorships, brand partnerships, and activations. Providing creative direction for the Beijing Olympic campaign alongside our Creative Director and in-house Design Lead, we created a look, feel, and tone to solve for every component, medium, and language. Below is a selection of work from the campaign I’d put on the podium.
Radio
Activation (Livery)
OOH
Site
Instagram Stories
Display
